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Culture City of East Asia

Selected Course and Vision

Niigata, the Culture Creation City

The city of Niigata is home to a rich heritage drawn from the sources of water and land, boasting internationally renowned cuisine as well as traditional arts strongly rooted in the area.
And as a port city with flourishing interchange, Niigata has developed a culture of hospitality, and thanks to the adoption of outside cultures the individual citizens enjoy daily, a culture that is colorful and varied.


Drawing on this “citizen power”, Niigata’s “culture creation city” initiative, which links creativity in culture and the arts to the city’s vitality, has drawn high praise throughout Japan, and as a result Niigata was chosen to succeed Yokohama to become in 2015 the second city in Japan to be designated a Culture City of East Asia.

新潟市が2015年「東アジア文化都市」に選定

新潟市が2015年「東アジア文化都市」に選定

新潟市が2015年「東アジア文化都市」に選定

新潟市が2015年「東アジア文化都市」に選定

Towards a point for East Asian cultural exchange

In close collaboration with the other two cities chosen as Culture Cities of East Asia namely Qingdao in China and Cheongju in Korea — Niigata will be promoting exchange centered on culture, and at the same time will be putting on a variety of events that include elements of Chinese and Korean culture and arts.
During this special year Niigata will deepen its understanding of East Asia’s shared heritage and diversity and do its utmost to bring about peace and coexistence in East Asia, while at the same time amplifying the wave of its “citizen power” and adding additional luster to and promoting the lifestyle culture of which Niigata is proud in order to expand the interaction of people through the power of culture.

東アジア文化都市2015新潟市の取り組み

Although Niigata will carry out the Culture Cities of East Asia program intensively only during the year 2015, (as shown in the diagram above), Niigata will use the results of the Culture Cities of East Asia initiative to impart additional momentum to the promotion of Niigata as a location of significant cultural influence.
From 2016 onwards the initiative will be continued and reinforced through opportunities such as the Tokyo Olympic Games’ cultural program, and leap ahead by firmly connecting the power of culture to a strengthening of the city’s basic underpinnings by establishing an international brand and expanding the interaction of people, so that the city will develop with culture as its axis and become an East Asian exchange point open to the world.1.